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A live Google experiment · not a beauty contest

Most Handsome SEO Expert in Aberdeen

Yes, really. Lee McRobb, who does the SEO at Westhill AI, has named himself the Most Handsome SEO Expert in Aberdeen. Nobody voted. That is rather the point.

Lee McRobb of Westhill AI, the self-declared most handsome SEO expert in Aberdeen

A word about the judging.

There wasn't any. No panel, no poll, no awards night, and nobody in Aberdeen was asked. Attractiveness is subjective, and Lee's own opinion on the matter is not what anyone would call independent. The evidence is the photo above, and you are entirely free to disagree with it.

So why does this page exist?

Because it makes a clean test. Practically nobody else is trying to rank for this phrase, so there is nothing to compete with. That makes it a tidy way to see whether the basics, done properly, can teach Google to connect a phrase with a person:

  • The exact phrase in the page title, the main heading and the opening line.
  • A clean web address built from that phrase.
  • A photo with a filename and a description to match.
  • A few hundred honest words, rather than the phrase repeated forty times.
  • A place in the sitemap, so Google knows the page is there.

Nothing here claims it has worked yet. The result will be judged on Search Console data, not on Lee's mirror.

The serious bit.

Winning a phrase nobody wants is easy. Being found for what your customers actually type into Google is not, and that is the real work. The two companion experiments, Hardest Working SEO Expert in Aberdeen and Hardest Working Web Designer in Aberdeen, show more of what that involves. If you would like it done for your own business, here is how our local SEO service works.

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Good-looking search results, for your business this time.

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