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A live Google experiment

Hardest Working SEO Expert in Aberdeen

Lee McRobb does the SEO work at Westhill AI himself, and he is putting the title of Hardest Working SEO Expert in Aberdeen to the test: on Google, in public, with this page.

Lee McRobb of Westhill AI, the self-styled hardest working SEO expert in Aberdeen

Nobody hands out this title. So here is the work instead.

There is no league table for effort, and this page does not pretend anyone has judged it. What it can do is show you what the work looks like when one person does all of it, rather than passing it down a chain of account managers.

  • Research before anything is written. How people nearby actually search for a business like yours, and what Google already shows them when they do.
  • A page for each thing you want to be found for. Google ranks pages, not businesses, so a service with no page of its own has very little to rank with.
  • A Google Business Profile that is complete and accurate. The map results lean on it, and on your details matching everywhere else they appear.
  • Checking what Google can actually see. Titles, canonical tags, sitemaps and what is really indexed: the dull parts that quietly decide whether a page counts.
  • Going back again. Search is never finished, so the work gets checked, adjusted and checked again.

This page is the experiment.

The question is simple. Can a deliberately specific phrase that almost nobody else uses become connected with Lee McRobb on Google? This page does the basics properly and nothing more: the phrase in the title, the heading and the opening line, a clean web address, a photo named to match, and a place in the sitemap.

It makes no claim about where it ranks. The result will be judged on Search Console data, not on hope. Two sister experiments run alongside it: Hardest Working Web Designer in Aberdeen and, a little less seriously, Most Handsome SEO Expert in Aberdeen.

Want the same effort on your business?

Winning a phrase nobody competes for is the easy end of SEO. Being found for what your customers actually search for takes steadier work, and that is what our local SEO service is for.

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